Who said it is too late for spring cleaning? If you’ve been thinking in this manner, then it is time to change how you do things This is especially the case when it comes to running your content marketing campaign. You want to minimize the risk of losing traffic on your site, and it is only possible if you get things right.
And the perfect way to make this happen is by doing a quick content clean up. You can do thi9s once a year or more if you deem it appealing. Below are some of the most effective ways to clean up your content marketing without feeling the heat.
Prune Your Email List
The main intention of any email marketing effort is to have an active and engaged subscriber list. If for any reason you have people who haven’t opened or engaged with your messages in years, it would be better to remove them from the database. Things are no different when it comes to email addresses that bounce messages back to you.
Actually, a simple type could be the underlying reason for your messages to go unread. The same goes if you constantly share low-quality content. That’s why you should confirm that you’ve entered the email address correctly.
Clean Up Your Google My Business Page
Does your Google My Business account have up-to-date hours and contact information? Do you constantly post fresh images? If not, it might be the right time to remove a webpage and rewrite the content. Even though it may feel like a waste of your precious time, it helps ensure your content reflects your current business and SEO objectives. By reviewing your Google My Business page, you will certainly identify mistakes and make the necessary changes.
Final Thoughts
We understand that content marketing clean up is not the flashiest topic to engage in. However, you can never risk skimping on it as it can be an important way to keep your marketing efforts aligned with your goals. Consider using a server-side 301 redirect, check your online reputation, clean up your GMB page, or add a canonical tag.
The simple changes you make can go a long way in making sure you reap maximum benefits from your content marketing campaign. Take it upon yourself to learn more how to clean up your content to have a smooth ride.
