Content marketing has risen in inbound marketing over the last several years. In the last years, a large number of marketers have increased their spending on it. A high percentage of them use email to assist with it. and the industry is expected to keep rising with time. Instagram is on the rise while Facebook is losing ground and trust.
Keep in mind longcontent gets more engagement than shorter posts. Livestreaming are increasingly popular. Personalization works while generic blasts don’t. And promotion is more important than creation. Are you still pushing the boundaries and looking for ways to get better at content marketing? You should be. Leverage on these tips to ensure you make your content more interactive.
AskThe Right Questions
Too many marketers are making content for content’s sake. It’s not their fault. After all, content is king. If you fall in that particular group, you are doing it wrong. It’s recommended you ask yourself important questions as related to content marketing. First, why do you need content? what value are you offering in exchange? What’s your anchorand what type of experience do you want to deliver?
After that, you need to have a concrete and specific answer for each one. Asking and keeping your answers in mind while strategizing will help you deliver a better, more consistent overall content experience. After all, it is the only sure-fire way to provide a structure for your content.
MixIt Up
Do you heavily rely on one type of content? If so, you’re not alone. But consider: blog output brands has rapidly increased in the past few years and organic social share of blogs have decreased. Blogging and sharing on social media alone will not make you stand out, spread awareness, or generate traffic to your site or landing pages.
So you’ve got to mix it up. Launch a podcast or video series. Get active on social media platforms. Create white papers. Try different forms and distribution channels. Explore paid promotion. Identify the influencers in your niche and build a relationship with them using different tools. You don’t have to go overboard since you can use AI-powered tools to get going.
WrappingUp
Contentmarketing has highly survived because of the lower associated costs and higher performance than more traditional tactics. But that doesn’t mean that it won’t continue to change going forward. More content marketing platforms are on the rise and tomorrow may bring new channels.
So, always have a call to action (CTA) and employ some of the tips mentioned above to reap maximum benefits. Ensure youdo a bit of research to learn more how to improve content marketing.
