Including lifecycle email marketing strategies into your digital marketing campaign is something you should consider at some point. For starters, lifecycle email marketing is merely an email marketing strategy designed to help ensure you get the right message in front of the right audience at the right time.
When you make it the norm to share relevant content, you stand a better chance of nurturing prospects and customers through the buying journey and help them make informed purchase decisions.
If perfectly implemented, lifecycle email marketing strategies guarantee a high ROI compared to most digital marketing campaigns. Not to mention, lifecycle marketing aims to address all aspects of the marketing funnel and buying journey, including customer acquisition and retention.
Moreover, it is widely known to offer an opportunity to upsell and cross-sell customers. In this regard, it can be a major revenue driver. Let’s go over the different stages of lifecycle emails.
Awareness
Everyone has an issue they are trying to find the perfect solution for. In this stage, you will want to capture their attention by establishing a brand presence across multiple channels. Ideally, they’ll click on something interesting and sign up for your email list. That’s what it takes to get the most from your implemented lifecycle email marketing strategies.
Knowledge and Interest
There’s no denying that people are always eager to dig deeper and find out how your products or services can solve their problem. They have subscribed to your email list and now your goal is to become an authority and establish trust.
Of course, they have interest in what you offer, but need to be nurtured. Now is the perfect time to send middle-and bottom-of-funnel content that speaks more directly to their problems and how you can precisely solve them.
Selection
This is the pointwhen potential customers compare your products or services to those offered by your competitors. You should keep nurturing them with reasons why you are the ideal choice compared to the competition. Emails including webinars, case studies, white papers, relevant testimonials, and product demo work well in this regard.
Employing the best lifecycle email marketing strategies is just the first step. Between digging into data, setting up automations and thinking through email sequence logic, getting started with lifecycle marketing campaigns can take a lot of time and effort. Be sure to research the different lifecycle email marketing strategies before deciding on anything.
