It is quite evident that Baidu is the king of Chinse search engines. And this is easy to see since it has reached more than 1.1 billion devices, with the number increasing every other day. Even though some find it quite similar to Google, there are significant SEO differences between these two you should be aware of.
That’s why you should never rush over Baidu SEO since it’s easy to make costly mistakes that might come back to haunt you later on. Keep in mind you must learn to adapt to be found online easily. In this quick guide, we will help you understand what goes into a well-executed SEO campaign for Baidu. Read on to find out more.
Domain Name
If you’ve done your homework, there is a good chance you may already know that Baidu puts China first. What this simply means is that it prioritizes .cn domains servers located in China and links from Chinese websites. That’s why it pays off to invest in an Internet Content Provider (ICP) license.
You don’t have to go through a lot before you finally get this license since it is issued by the Chinese Ministry of Industry and Information Technology. Actually, this license allows websites using domestic servers to operate even though it must belong to a company that’s legally registered in China.
Baidu Trust System
Before you optimize your website for Baidu search, it pays off to know more about the Baidu Trust System. To give you a tip of the iceberg, this system signals credibility to search results to show a numbered level of trust. It is in your best interest to invest in Baidu badges to give internet users trust in your site. Furthermore, these badges can help reduce your bounce rates and ranking higher in Baidu search results.
The Bottom Line
Handling Baidu SEO should never be the underlying reason behind your woes. Even though it is something that you can never achieve overnight, rest assured you will get through it hassle-free provided you employ the correct measures from start to finish. Be sure to find the right keywords for your business as they also play an important role in the ranking of your website on Baidu. You can always learn more about MediaOne Baidu SEO services by paying a visit to MediaOne Marketing website at any time you deem appropriate.
