Meta-owned WhatsApp has rolled out a new feature called ‘Channels’ that enables organizations to broadcast updates to followers. This new feature is expected to increase engagement via private chats, which have become increasingly popular recently. The WhatsApp Channels feature is very similar to Instagram’s initiative and will allow users to get Direct Messages (DMs) on topics of interest or follow specific creators in the app. The admins of those accounts will be able to share updates with larger audiences.
WhatsApp’s ‘Status’ tab will be renamed as ‘Updates’ as it will now display both statuses and broadcast channel information under this category. The feature is yet to be released on the Android app but has been available on the iOS beta update. In contrast to the end-to-end encryption of private messages, WhatsApp channels will save users’ phone numbers and user details hidden from other users. Furthermore, channels will be searchable by usernames and offer users greater ease in getting updates of their choice.
The WhatsApp Channels feature is expected to benefit organizations wanting to reach a large audience with updates. Organizations can use this feature to share information about new products, services, or events. They can also use it to send regular updates to their followers and keep them engaged with their brand. The feature is also expected to be useful for creators who like to share their content with a larger audience.
The WhatsApp Channels feature will likely be a game-changer for businesses and individuals wanting to increase their reach and engagement on the platform. With this new feature, WhatsApp is expected to compete with other messaging apps, which have already introduced similar features. The feature is expected to be particularly useful for businesses that want to reach a global audience and expand their customer base.
In conclusion, the new WhatsApp Channels feature is a significant development for organizations and creators who want to increase their engagement on the social platform. The feature is expected to provide greater ease to getting updates of their choice and save users’ phone numbers and user details hidden from other users. The feature is yet to be released on the Android app but has been available on the iOS beta update. With this new feature, WhatsApp is expected to compete with other messaging apps and become the go-to platform for businesses and individuals who want to increase their reach and engagement.
