WhatsApp Unveils Channels Feature for Direct Organization-Follower Broadcasting

Meta-owned WhatsApp has rolled out a new feature called ‘Channels’ that enables organizations to broadcast updates to followers. This new feature is expected to increase engagement via private chats, which have become increasingly popular recently. The WhatsApp Channels feature is very similar to Instagram’s initiative and will allow users to get Direct Messages (DMs) on … Continue reading WhatsApp Unveils Channels Feature for Direct Organization-Follower Broadcasting