Quite a number of things will come to you mind whenever you think about internet marketing. To some, a website will be the first thought while others look at it in terms of blogging and social media. Well, all these are part of internet marketing with each one of them having an important role to play. Regardless of how you view it, online marketing is very important to the success of a business be it small or large. In this post, we are going to look at some of the most important avenues small businesses need to understand about internet marketing.
- Pay-per-Click Marketing (PPC)
Pay-per-Click marketing commonly abbreviated as PPC is a method of paid advertising where businesses come up with an ad that can then be displayed to their target audience. What is fascinating about PPC marketing is that it depends on the platform you choose to use. Furthermore, you have to decide whether you are going to use search ads or display ads. With search ads, you get to show text ads to individuals who are searching for keywords you are targeting. On the other hand, display ads can be found on social media platforms and include LinkedIn Ads, Quora Ads, Facebook and Instagram Ads to mention a few.
- Search Engine Marketing
Search engine marketing is any form of online marketing that is aimed at helping users locate your website on major search engines such as Yahoo, Bing and Google. However, to get the most out of search engine marketing, you need to rely on a renowned internet and website marketing company like Marketing1on1. With such a company, you can get the best SEO services thus increasing the ranking of your website on search engines. Furthermore, you can drive immense traffic to your business since it has the needed exposure.
- Social Media Marketing
Social media marketing is one of the most popular ways that you can use in reaching out to a wider audience within the shortest time possible. This form of online marketing includes both organic and paid advertising through a social media platform’s native PPC ad programs. Among the most widely used platforms when it comes to social media marketing is Facebook as it enjoys a huge following. However, this does not mean you cannot use other platforms such as Twitter, Instagram, Pinterest and Snapchat as they also play a key role in taking your business to the next level.
- Email Marketing
Finally yet importantly is email marketing that involves nurturing and driving leads by making use of email communications with prospects and customers. Email marketing tends to be more aggressive when compared to social media since you can include product announcements, offers and calls to action. However, you need to make use of email marketing in the best possible manner since it can end up impacting your business negatively. This is especially the case when you are sending emails to customers at the wrong time.